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Resources

Guides, stories and ideas for your next swag brief.

Guides from the Go Swag team for the questions that come up before an order: which decoration suits the product, what to send, and what customs will charge when it crosses a border. Start with a question below, or browse by topic for customer stories, articles and real swag on the Inspiration Board.

Updated 9 October 2026

Start with your question.

Common questions, each answered in a guide.

  1. Embroidery or screen printing?Decoration · Comparison: Embroidery vs screen printing
  2. Embossed or debossed?Decoration · Comparison: Embossed vs debossed
  3. What is swag, exactly?Buyer guides · Buyer guide: What is swag?
  4. How do I choose a swag partner?Buyer guides · Buyer guide: Choosing the right swag partner
  5. Will people in the EU pay customs on our gifts?Shipping · Rules guide: Sending corporate gifts from the UK to the EU
  6. Do gifts to the USA still go in duty-free?Shipping · Country guide: Sending gifts and parcels to the USA
  7. What goes in a new starter welcome pack?Gift ideas · Occasion guide: Welcome pack ideas for new starters
  8. What makes a good work anniversary gift?Gift ideas · Occasion guide: Long service awards and work anniversary gifts

Planning a programme rather than researching one?Start your project

The library.

Every guide in Resources, by topic.

Decoration

Embroidery, screen printing, pad printing, debossing and patches explained, with two side-by-side comparisons to help you choose.

All decoration guides

Shipping

Customs for gifts sent from the UK: the EU’s new parcel duty, DDP vs DAP, and Germany and USA guides.

All shipping guides

Gift ideas

Ideas for new starters, work anniversaries and leavers, with when to send each and how to reach remote staff.

All gift ideas

Choosing and buying

What swag is, how to choose a partner, ideas people keep and premium gifts for clients.

All buyer guides

Ideas you can see.

Real swag from our photo library, and the stories and articles behind it.

Browse the Inspiration Board

Want us to handle it?

Tell us who you’re sending to and what you have in mind. We’ll help connect the products, the packaging and the delivery plan.

ManagedStart your projectStudioBring us your briefShop onlineShop Select (opens Go Swag Select, a separate site)

Or call 0800 118 4047 or email hello@goswag.com.