Platform / Go Swag API
Let your systems trigger the gift.
The Go Swag API connects gifting to almost any system you use. A new starter or a closed deal can trigger a gift.
A diagram of the Go Swag API. Example triggers, such as a new starter joining, a deal closing or a milestone, connect through the Go Swag API to send a Claim Page or to pack and send a gift, tracked in Plus.
The problem
No more ordering one gift at a time.
Someone joins, reaches an anniversary or closes a deal, and someone else has to notice and order the gift. With the Go Swag API, the moment itself starts it.
How it works
From trigger to doorstep.
Step through what happens after an agreed moment, and what your team sees in Plus.
- 01Trigger
A moment you’ve agreed.
A moment you’ve agreed with us, such as a new starter joining, a deal closing or a milestone, triggers the gift.
- 02Details
Details from your system, or from them.
Delivery details come from your system, or the recipient gets a Claim Page™ to choose their size and add their address.
- 03Packed
Packed and sent.
Once we have the details, the order comes straight to us. We pack the gift and send it.
- 04Track
Followed in Plus.
Your team can follow every step in Plus, and recipients get emails as their gift is sent and delivered.
Step 1 of 4: Trigger, You.
A moment you’ve agreed.
A moment you’ve agreed with us, such as a new starter joining, a deal closing or a milestone, triggers the gift.
Step 1 of 4. A diagram of the Go Swag API. Example triggers, such as a new starter joining, a deal closing or a milestone, connect through the Go Swag API to send a Claim Page or to pack and send a gift, tracked in Plus.
Who does what
You choose the moments. The gifts follow.
You
Agree the moments.
Tell us which moments should trigger a gift, and what each one sends.
You
A moment starts the gift.
When an agreed moment happens in your system, the Go Swag API starts the gift, without your team arranging each one.
Recipient
They claim, or just receive.
Recipients choose their size and add their address on a Claim Page™, or the gift goes to the details from your system.
Go Swag
We pack and send.
Each order comes to us to pack and send, and your team can follow it in Plus.
Tailored to your programme: the triggers, the gift each one sends and where the recipient details come from are agreed with you, not picked from a fixed list.
Behind it
Works with the rest of the platform.
The Go Swag API starts the gift. The rest of the platform, and our team, does the work behind it.
Plus
Gifts sent through the Go Swag API show in Plus, where you can see who has claimed their gift and track shipments.
PlusClaim Pages™
When you need a size or an address, a trigger can send a Claim Page™ instead of the gift itself.
Claim Pages™Auto Stock
Set Auto Stock on the products your triggers send, and we top them up before they run low.
Auto StockGlobal warehousing
Your approved collection can stay with us between sends. We hold stock in the UK, the Netherlands and the US.
Global warehousing
Where it’s used
Moments worth connecting.
Questions about the Go Swag API.
What can trigger a gift?
A moment you agree with us, such as a new starter joining, a work anniversary, a birthday, a closed deal or a customer milestone. We tailor the triggers, the gifts and the recipient details to your programme.
Which systems does it work with?
The Go Swag API connects gifting to almost any system you use, such as your HR or CRM system. Tell us what you use and we’ll talk it through.
Can we see the status of each gift?
Yes. In Plus, you can see who has claimed their gift and track shipments.
Is this the same as Studio’s custom technology?
No. The Go Swag API connects gifting to your own systems. Studio builds creative technology for brand activations, such as a swag vending machine for Meta.
Where can triggered gifts go?
We deliver to 180+ countries. We send international orders DDP: we handle customs and duties, so recipients have nothing to pay on arrival.
Let’s plan your triggers.
Tell us the moments that should send a gift and the systems you use. Our team will show you how the connection would work.
Or call 0800 118 4047 or email hello@goswag.com.