Case study / Exclaimer Unlocked

A padlock with a spring in its step.

Go Swag Studio turned the name Exclaimer Unlocked into a padlock character, then carried it from a pencil sketch onto a cream tee and printed cards.

Client: Exclaimer · Email signature software
Artwork: Exclaimer Unlocked, Class of 2025
What we made: Character artwork, T-shirt, printed cards, tote, bottle, lanyard
Services: Studio, Design & artwork

Flat lay of a navy Exclaimer tote, a navy Exclaimer bottle, a folded cream T-shirt and an Exclaimer Unlocked card on white

The brief

A name with a character in it.

Exclaimer makes email signature software, and its brand is navy and white.

For Exclaimer Unlocked, Studio started from the name and drew a character out of it. The tote and bottle in the photographs carry Exclaimer’s own navy and white.

The idea

Start with a character.

“Unlocked” became a padlock with a smile and a spring in its step, walking out of a burst of lines.

The finished artwork is one clean navy line drawing, arched under the words Exclaimer Unlocked, with “Class of” and “2025” on either side, so the same character works on cotton and on card.

Overhead view of a designer sketching in a spiral notebook beside an Exclaimer Unlocked card and a cream Exclaimer T-shirt

What we made

What we made for Exclaimer.

The Unlocked tee and cards, with Exclaimer pieces in the same navy and white.

Unlocked T-shirt
Cream cotton, screen-printed in navy with the full padlock artwork across the back.
Printed cards
White cards printed with the Unlocked artwork and the Class of 2025 lockup.
Tote
Navy canvas with the Exclaimer logo in white.
Bottle
A navy metallic bottle with the Exclaimer logo in white.
Lanyard
Navy, sublimated with the Exclaimer logo repeated in white.

How it came together

From pencil to print.

Sketch
Pencil studies of the padlock character in a spiral notebook.
Artwork
One navy line drawing, with the lettering arched over the top.
Print
Screen-printed in navy across the back of a cream tee, and printed on card.