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Case study / n8n

Swag for the people who build with n8n.

We run n8n’s community swag in the UK, EU and US, from ambassador kits and creator packs to event kits: 40+ projects in just over a year.

Client
n8n · Workflow automation platform
Made for
Ambassadors, creators, events, customers and staff
Services
Full service, Studio, Global warehousing
Year
Since August 2025
Tattooed hands hold a kraft mailer box printed with the n8n logo

01The brief

A community that builds in public.

n8n grows through its community: ambassadors who run meetups, creators who make YouTube content, and builders at events around the world. So most of what we make for n8n is for that community, not just its staff.

n8n needed swag those people would want to wear and post about, and a way to get it to them anywhere without its team packing boxes. The swag works as a content channel too: n8n’s community team shares LinkedIn posts of people unboxing theirs.

  • Hands hold a kraft mailer box printed with the n8n logo and Automate without limits
  • Over-the-shoulder view of a person in a black n8n cap at a desk
A smiling man in a black n8n cap with Ambassador on the side holds a tumbler on a velvet sofa

02The idea

The ambassador kit, made by Studio.

Go Swag Studio made n8n’s ambassador kit: a black box labelled “Ambassador”, inside a kraft mailer printed “Automate without limits”.

Inside, in black tissue, are an embroidered cap, a card that recipients scan for a digital extension, a logo accessory and a sticker sheet. The stickers use n8n’s own lines, “loop until you drop” and “automate it like you mean it”.

  • An arm reaches into an opened box of black tissue holding an n8n cap, an n8n card and a round n8n accessory
  • An n8n sticker sheet with slogan stickers beside a black n8n cap in a dark box

03What we made

What we run for n8n.

  1. Ambassador kits

    Held ready to ship in our UK, EU and US warehouses, and restocked as the programme grows.

  2. YouTube creator packs

    Sent to individual creators in the UK and EU.

  3. Event kits

    For the UK, EU and US, plus swag for n8n Fest, IRL Malaga, Pride and Women in Automation.

  4. An offsite and executive gifts

    Swag for a Berlin offsite, and gifts for executives.

  5. Customer and sales swag

    Backpacks for EU customers, and swag for the UK and US sales teams.

04How it runs

Part of the team.

It started in August 2025 with one order of caps for the US. In just over a year, that has grown to 40+ projects across community, events, customers and staff.

Ben Greenock, our co-founder: “When you say no to things that we know from experience are not a good idea, that builds a level of respect and trust. That has been so apparent with n8n. Now we are embedded in their Slack channels, we visit them regularly, we go to their internal events.”

regions where ambassador kits are held ready to ship: the UK, the EU and the US
3
projects in just over a year, across community, events, customers and staff
40+

Swag for your community?

Tell us who your ambassadors, creators and events are. We’ll make the kit, hold it in the right regions and send it where it’s needed.

Or call 0800 118 4047 or email hello@goswag.com.