Case study / Knight Frank
Welcome packs that send themselves.
Knight Frank’s new starters choose their size and delivery address on a branded claim page, and we pack and ship the rest, so the firm’s employee experience team doesn’t have to.
- Client
- Knight Frank · Global property consultancy
- Made for
- New starters
- What we made
- Welcome packs and a branded claim page
- Services
- Full service, Claim Page™, Plus
- Year
- Since December 2024
Contents
01The goal
Part of the firm from day one.
Knight Frank wanted new joiners to feel part of the firm, its culture and its brand, before or on their first day. The pack had to look and feel like Knight Frank: practical, well made, nothing gimmicky.
And it had to run without the employee experience team. No collecting sizes over email, no chasing addresses, no packing boxes.
02The idea
Let each material carry the logo.
One look runs across every piece: grey felt, black and olive. Each material carries the logo in the way that suits it. On the recycled grey felt sleeve it’s printed in white. On the black notebook it’s debossed, tone on tone, so it reads by texture.
The pen, the bottle and the umbrella carry it in white, the card in red, and the kraft box in black.
03What we made
What we made for Knight Frank.
Seven pieces, each with the Knight Frank logo.
Laptop sleeve
Recycled grey felt, with the logo printed in white.
Notebook
Black, with the logo debossed tone on tone.
Pen
Black, with the logo printed in white.
Bottle
Matte black, with the logo printed in white.
Umbrella
Olive, with the logo printed in white.
Kraft mailer box
Kraft card, printed with the logo in black.
Card
A printed card with the logo in red.
04How it works
New starters claim. We do the rest.
A branded claim page
Each new starter gets a link to a Knight Frank themed claim page, designed by our team, and picks their sizes and where the pack should go. It went live in April 2025.
Authorisation codes
Codes control who can claim, so only invited new joiners get a pack.
Stock held by us
Packs are made in advance and stored in our warehouse, then picked, packed and dispatched as each claim comes in. The first claims shipped in July 2025.
Every order in Plus
Knight Frank’s team sees every order through Plus, our platform, rather than chasing updates.
Spare stock for fixes
When a pack needs replacing, we send a new one from spare stock.
05The outcome
What new starters said.
New starters noticed. In October 2025, Knight Frank’s employee experience team passed on what recent recipients had said about their packs, in Chloe Nason’s words below.
When the first batch ran down, Knight Frank came back for more.
- packs reordered in early 2026, after the first batch ran down
- 250
In their words
The feedback from recent recipients has been really encouraging, with many noting how the gesture enhanced their onboarding experience and helped them feel more connected to the Knight Frank culture and brand from day one. They praised the smooth process with Go Swag and highlighted how professional and well-presented the packs were, while also complimenting how carefully selected the products were.
Welcoming new starters?
Tell us who’s joining and how the welcome should feel. We’ll make the pack, set up the claim page and send each one as it’s claimed.
Or call 0800 118 4047 or email hello@goswag.com.