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Case study / Motorway

A welcome in yellow and black.

Employee welcome packs that carry Motorway’s yellow, black and white identity from the T-shirt to the lanyard, with a printed welcome card to make the occasion clear.

Client
Motorway · Car-selling service, founded in 2017
Made for
Employees
Services
Welcome packs
Overhead of the Motorway welcome kit on a yellow and black graphic: an open kraft mailer with a yellow wink sticker, a white bottle, a welcome card, a mug, a lanyard, a black T-shirt and a sticker sheet

The brief

A pack for the Motorway team.

Motorway, founded in 2017, lets people sell their car from home: it values the car, and professional dealers bid on it.

It came to Go Swag for welcome packs for its own staff.

The idea

Useful objects, one clear identity.

Motorway’s wordmark runs across the pieces, and the mug and lanyard share one yellow-and-white graphic, so the pack reads as a set.

The T-shirt leads: black, with a small white Motorway mark on the chest.

What we made

What was in the pack.

  1. A folded black T-shirt with a small white Motorway wordmark on the chest

    T-shirt

    A black T-shirt with a small white Motorway mark on the chest.

  2. A matte white insulated bottle with a vertical grey Motorway wordmark

    Bottle

    A white bottle carrying the Motorway wordmark.

  3. A yellow and white chevron-pattern lanyard with a black Motorway wordmark and a metal clip

    Lanyard

    A printed lanyard in the same yellow-and-white graphic.

  4. A Motorway sticker sheet with wordmarks, logos, a wink face and a cartoon car

    Sticker sheet

    Several versions of the identity, a car illustration and smaller graphic details.

  5. An open kraft mailer box closed with a yellow wink-face sticker

    Printed box

    A branded box with a yellow mark on the front flap.

  6. A yellow and white chevron welcome card with a car seen from above

    Welcome card

    A printed card welcoming the new starter.

  7. A white mug with yellow chevrons and a black Motorway wordmark

    Mug

    A printed mug with a yellow-and-white graphic.

More client stories.

What belongs in your welcome pack?

Tell us who the pack is for and what you want to say. We’ll help choose the products, the branding and how it reaches them.

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Or call 0800 118 4047 or email hello@goswag.com.