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Case study / Optibus

Practical tools for new team members.

A welcome pack built for the working day, at the desk and on the way there, with a two-pen set in a matching gift box as the standout.

Client
Optibus · Public transport software, founded 2014
Made for
New team members
Services
Welcome packs
Overhead of the Optibus kit on navy: a black backpack, a tumbler, a navy T-shirt with a gradient wordmark, a notebook, pens and stickers

The brief

A first pack for people joining Optibus.

Optibus, founded in 2014, makes software that public transport operators use to plan and run their services. It came to Go Swag for a welcome pack for new team members.

The idea

Ready for the working day.

Everyday pieces cover the desk, the drinks and the commute, and a printed box keeps them together.

The X6 Dual Pen Set is the standout: a click pen and a capped pen with a metallic finish, presented together in a colour-matched gift box.

What we made

What was in the pack.

  1. A folded navy T-shirt with a large blue-to-pink-to-orange gradient Optibus wordmark

    T-shirt

    A branded Optibus T-shirt.

  2. A black travel tumbler with a flip lid and a white Optibus wordmark

    Reusable cup

    A branded reusable cup.

  3. A black minimal backpack with a top grab handle and mesh straps

    Backpack

    A branded backpack for the journey to work.

  4. An Optibus sticker sheet with the outline wordmark, coloured arrow blocks and buses

    Sticker sheet

    A sheet of Optibus stickers.

  5. A kraft mailer box printed with a large outline Optibus wordmark

    Printed box

    A printed Optibus box that holds the pack.

  6. A black Optibus notebook, a branded navy pen, and an open pen box holding a black pen, with its lid

    Notebook and pen set

    A branded notebook with the X6 Dual Pen Set: click and capped pens in a matching gift box.

More client stories.

Planning a pack for new starters?

Tell us who’s joining and what they’ll use every day. We’ll bring you ideas and plan how each pack reaches them.

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