Black Forest Labs x Go Swag
Innovating in AI — and in Employee Experience
Formed in 2024, out of Freiburg im Breisgau, Germany, Black Forest Labs has quickly become one of Europe's most exciting AI startups. Their star product, Flux, allows users to create and edit high quality images from simple text prompts — redefining what’s possible with generative AI. FLUX.1, has made waves across the industry, outperforming not only its direct competitors but even major players like Midjourney v6.0 and DALL·E 3 (HD). As Black Forest Labs continues to scale rapidly, their team wanted to ensure every new hire felt part of something special from day one. That’s where Go Swag came in.
The Challenge
Black Forest Labs approached Go Swag looking for premium, sustainable branded merchandise — products their team would actually want to use and wear.
High quality and sustainability are part of Black Forest Labs’ DNA, so the brief was clear: create welcome packs that reflected those same values.
Our Solution
The Go Swag team curated a bespoke welcome pack that combines thoughtful design, sustainability, and everyday usability.
Each pack includes products such as:
An Organic Heavyweight Sweatshirt — stylish, comfortable, and responsibly made
A Recycled Canvas Maxi Tote Bag — practical and eco-conscious
Bamboo Pens — simple, sustainable, and sleek
To tie it all together, we created a custom-branded claim page — a dedicated microsite where team members can easily claim their packs by entering their preferences and personal details.
The result? A frictionless experience that matches the innovation and attention to detail Black Forest Labs is known for.
Swag Spotlight: The Stylo Sugarcane Notebook
Amongst an amazing array of products that Black Forest Labs selected is the Stylo sugarcane notebook — A favourite here at Go Swag.
These notebooks take a side-step from the traditional, with a natural sugarcane cover and sugar cane pages, providing a premium look and feel with excellent durability.
The Outcome
By combining high-quality, sustainable products with a seamless digital experience, Go Swag helped Black Forest Labs elevate their onboarding journey, giving new hires a tangible connection to the company’s brand and culture from day one.
Let's build the perfect swag for you!
We'll analyse your website and generate a bespoke swag selection based on your needs, followed by an instant project proposal sent directly to your inbox with next steps.
