Platform / Swag Stores
Your brand. Your swag store.
A branded store where your team, customers or community choose from your agreed collection. We build it, hold the stock and ship every order.
Acme’s branded swag store, one order from store to door. Ana enters her code and sees 120 credits. She chooses a cream tee in size M and a sage cap, which leaves 55 credits, and places her order. The order then appears in Plus: packed at our warehouse in the Netherlands, in transit, and delivered to her in Lisbon. Behind the store, a world map shows orders leaving our warehouses in the UK, the Netherlands and the US.
The problem
No more swag cupboard.
Nobody on your team has to take orders, pack boxes or post parcels. People choose what they want from your store, and it reaches them.
How it works
From the store to the door.
A store that looks like an extension of your website. Every order comes to us, and your team follows it in Plus.
- 01Choose
Your store, your collection.
People choose from your agreed collection in a store in your brand, or spend the credits you’ve sent them.
- 02Stock
Your collection, in stock.
We hold the stock for your store. Check it in Plus, and make requests and reorders when you need more.
- 03Orders
Orders, packed and sent.
Each order from the store flows into our warehouse software, and we pack it and ship it.
- 04Track
Tracked to the door.
Track shipments in Plus, whether the order is going across town or to another country.
Step 1 of 4: Choose, Recipient.
Your store, your collection.
People choose from your agreed collection in a store in your brand, or spend the credits you’ve sent them.
Step 1 of 4. Acme’s branded swag store, with 80 credits left to spend. It offers a cream tee for 40 credits, already in the basket, a navy bottle for 30, a sage cap for 25 and a navy canvas tote for 20.
Case studies
Stores we run.
Meta
An internal store with single sign-on for Meta staff, launched alongside their London swag vending machines.
Read the Meta story about Meta1,600+orders through the store
ElevenLabs
We hold the stock behind ElevenLabs’ online store in the UK, the EU and the US.
Read the ElevenLabs story about ElevenLabsEvery weekrestocks raised in all three regions since spring 2026
Who does what
You choose the range. They choose the swag.
You
Agree the collection.
Pick the products for your store, and who it’s for: your team, customers or community.
Go Swag
We build the store.
We design and build a store in your brand, and design and source the products in it.
Recipient
They choose.
People buy from the store, or spend the credits or gift card you’ve sent them.
For a credit-based store, you send each person a unique code. They enter it to open the store, see their credits and choose within their allowance.
- Credits and allowances
- Give each person an allowance to spend, so you control the budget and they choose the gift.
- Designed by us
- We design and build the store in your brand, and design and source the products in it.
- Design & artwork
- Not just for staff
- Open a store to your team, your customers, your fans or your community.
Behind it
Behind every order.
The store is the front door. Our team runs everything behind it.
Global warehousing
Your store’s stock stays with us, held in the UK, the Netherlands and the US.
Global warehousingGlobal shipping
We deliver to 180+ countries, and international orders go DDP: customs and duties handled.
Global shippingPlus
Check your stock, make requests and reorders, and track shipments.
Plus
Where it’s used
Where a store works best.
- Rewards and incentives
- Give people an allowance and let them choose their own reward.
- Sales incentives
- Events and offsites
- Give team leads one place to order agreed swag for their next event.
- Events and conferences
Keep exploring.
Questions about swag stores.
Do people pay, or do we give them credit?
Either. People can buy from your store, or you can give them an allowance: each person gets a unique code that opens the store with their credits. You can also send gift cards to spend in the store.
Who runs the store day to day?
We do. We design and build the store, design and source the products, hold the stock and ship the orders. Your team doesn’t have to run the store or handle individual deliveries.
Can people order from other countries?
Yes. We ship store orders internationally and deliver to 180+ countries. International orders go DDP: we handle customs and duties, so recipients have nothing to pay on arrival.
Is a swag store the same as Go Swag Select?
No. Go Swag Select is for ordering products online yourself, with delivery to UK addresses. A swag store is your own branded store, built and run by us, for the people you choose.
Tell us who your store is for.
Share the people and the collection you have in mind. We’ll plan the store around them.
Or call 0800 118 4047 or email hello@goswag.com.