Case study / Arm Developer Program

A collection for a developer community.

Custom swag packs that put the Arm Developer Program’s branding on things members carry, wear and use, built around a roll-top backpack other Arm teams had already chosen.

Client: Arm Developer Program · Arm’s community for developers
Made for: Developer Program members
Services: Welcome packs

Overhead of the black Arm Developer Program kit: a roll-top backpack, a tote, a trucker cap, a notebook, a tumbler and a badge, on a black and white graphic

The brief

For the people building with Arm.

Arm’s Developer Program came to Go Swag for custom swag packs for its members.

The programme wanted to build engagement with its developer community, and loyalty to the brand, with pieces that offered both utility and style.

The idea

One identity, everyday products.

Black products and white marks give the collection one consistent look.

The roll-top backpack is the centrepiece. Other teams at Arm had already picked the same bag for earlier Go Swag projects; this time it carries the Developer Program mark.