Case study / ElevenLabs
From one hoodie order to three regions.
Go Swag runs ElevenLabs’ swag end to end: stock in the UK, EU and US, weekly restocks, stock for their online store, and 4,000+ shipments and counting since March 2024.
- Client
- ElevenLabs · AI audio and voice company
- Made for
- Staff, new starters, events and community
- Services
- Full service, Plus, Global warehousing
- Year
- Since March 2024

Contents
01The brief
Swag on hand, no in-house team.
ElevenLabs is scaling fast across many countries. It needs swag on hand for new starters, events, hackathons, community and offices, without building an in-house swag team.
And quality can’t slip as the volume grows. Sam, from ElevenLabs’ growth team: “It’s uncommon for company merch to have the level of excitement that ours does … that only happens if it’s really high-quality stuff. And ultimately, that’s because you guys could source the best materials for us.”
02The idea
Stock where the people are.
We hold ElevenLabs stock in the UK, the EU and the US, so orders within those regions ship locally rather than crossing borders, and we restock all three regions every week.
That same stock serves their online store and their staff, who place ad hoc orders through Plus.
03What we run
What we run for ElevenLabs.
Online store stock
The items sold through the ElevenLabs online store.
Staff ordering on Plus
Ad hoc orders from ElevenLabs staff, drawn from regional stock.
Welcome packs
Stock for new starters in the UK and US.
Festive office swag
For the UK, EU and US offices.
Hackathon backpacks
Backpacks for ElevenLabs’ global hackathons.
Community gifting
Gifts for community members, sent from stock in three regions.
Team offsites
Swag for offsites in the EU and Mexico.
Further afield
Deliveries into Korea and Japan.
04How it grew
How the relationship grew.
2024
Hoodies and T-shirts out of the UK.
2025
EU and US stock, hackathons, community gifting, offsites, festive office swag and Asia.
2026
Weekly restocks, their online store, welcome packs and a global pop-up programme.
- regions of stock: the UK, the EU and the US
- 3
- pop-ups in September and October 2026, every delivery on time
- 6
- shipments since March 2024, and counting
- 4,000+
In their words
Our design team holds us to an extremely high quality bar … They actually force the entire growth team to go through Go Swag for everything because they know that you all hit the quality bar.
Running swag across regions?
Tell us where your people are and what they need. We’ll hold the stock, keep it topped up and send it where it’s needed.
Or call 0800 118 4047 or email hello@goswag.com.

