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Case study / ElevenLabs

From one hoodie order to three regions.

Go Swag runs ElevenLabs’ swag end to end: stock in the UK, EU and US, weekly restocks, stock for their online store, and 4,000+ shipments and counting since March 2024.

Client
ElevenLabs · AI audio and voice company
Made for
Staff, new starters, events and community
Services
Full service, Plus, Global warehousing
Year
Since March 2024
Visitors browse a long rail of T-shirts, sweatshirts and hoodies beneath the ElevenLabs logo at a pop-up shop
At an ElevenLabs pop-up shop.

01The brief

Swag on hand, no in-house team.

ElevenLabs is scaling fast across many countries. It needs swag on hand for new starters, events, hackathons, community and offices, without building an in-house swag team.

And quality can’t slip as the volume grows. Sam, from ElevenLabs’ growth team: “It’s uncommon for company merch to have the level of excitement that ours does … that only happens if it’s really high-quality stuff. And ultimately, that’s because you guys could source the best materials for us.”

02The idea

Stock where the people are.

We hold ElevenLabs stock in the UK, the EU and the US, so orders within those regions ship locally rather than crossing borders, and we restock all three regions every week.

That same stock serves their online store and their staff, who place ad hoc orders through Plus.

03What we run

What we run for ElevenLabs.

  1. Online store stock

    The items sold through the ElevenLabs online store.

  2. Staff ordering on Plus

    Ad hoc orders from ElevenLabs staff, drawn from regional stock.

  3. Welcome packs

    Stock for new starters in the UK and US.

  4. Festive office swag

    For the UK, EU and US offices.

  5. Hackathon backpacks

    Backpacks for ElevenLabs’ global hackathons.

  6. Community gifting

    Gifts for community members, sent from stock in three regions.

  7. Team offsites

    Swag for offsites in the EU and Mexico.

  8. Further afield

    Deliveries into Korea and Japan.

04How it grew

How the relationship grew.

  1. 2024

    Hoodies and T-shirts out of the UK.

  2. 2025

    EU and US stock, hackathons, community gifting, offsites, festive office swag and Asia.

  3. 2026

    Weekly restocks, their online store, welcome packs and a global pop-up programme.

regions of stock: the UK, the EU and the US
3
pop-ups in September and October 2026, every delivery on time
6
shipments since March 2024, and counting
4,000+

In their words

Our design team holds us to an extremely high quality bar … They actually force the entire growth team to go through Go Swag for everything because they know that you all hit the quality bar.

Sam SklarGrowth team, ElevenLabs

Running swag across regions?

Tell us where your people are and what they need. We’ll hold the stock, keep it topped up and send it where it’s needed.

Or call 0800 118 4047 or email hello@goswag.com.