A swag shop where you haggle with AI.

ElevenLabs wanted a more engaging way to show its AI voice agents than a talk or a screen demo. Its growth team has many models and product lines, and a digital demo only shows so much.

Its design team holds everything to an extremely high quality bar: moving fast is expected, compromising on design is not. In Sam’s words: “We came with a pretty wacky vision, and from the beginning, just very good partners who are excited to help us make it happen.”

Visitors put on headphones and talked to an ElevenAgent, ElevenLabs’ conversational voice agent. It walked them through the range and let them haggle for a better price. As Sam put it: “You can tell people why stuff is cool or you can show them.”

The swag was the vehicle for the product, so people tried the technology by shopping rather than just being handed something. ElevenLabs’ agents ran the conversation; Studio designed and ran everything physical around it. Ben Greenock, our co-founder: “It was a really good use case for how you can use physical gifting to make your core software offering more engaging and show it in the real world.”

The shop was full all day. Sam: “Just how many people are grinning from ear to ear. I had high hopes, but I didn’t think it’d be full with this many people all day.”

After New York, ElevenLabs rolled the pop-up out around the world: London in spring 2026, then Madrid in September, including extra coats we turned around in a couple of days, and a pop-up kiosk at Meta, an ElevenLabs customer.