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Channels

Every way your swag reaches people.

A channel is how your swag reaches people: a store they shop in, a machine they tap, a person who hands it over, or a parcel at their door.

You can use one, or combine several.

At your event

Conferences, offsites and booths: a shop, a welcome, a gift that follows them home.

7 channels

  • A staff member at a conference pop-up shop hands a cap across the counter to an attendee, with stacks of hoodies, caps, bottles and a tote on the counter

    Conference engagement pop‑up shops

    Delegates earn credits by attending sessions, visiting exhibitors and completing activities in the event app. They spend them in a physical shop at your event on branded clothing, accessories and premium products. We create and run the shop, supply the products and connect the rewards to your event app.

    A shop at your event where attendees spend credits they earn by taking part.

  • A woman at a conference taps a card against the back of her phone, with the busy exhibition hall blurred behind her

    Voice‑powered gifting

    People tap a branded NFC card against their phone, or scan its QR code, to open a webpage. They talk to an AI voice agent, answer a few short questions and add their delivery details. We ship the gift through our connected warehouse system.

    Hand out a branded card. One tap opens an AI voice agent, then the gift ships.

    Also works at home.

  • An attendee in a headset talks to a voice assistant on a tablet at a conference merch table, with a staff member beside her

    AI voice agent swag stores

    Shoppers talk to an AI assistant that explains the range, answers questions and even haggles.

    Also works at home.

  • A smiling team member at a welcome counter hands a box to an arriving guest, with more boxes and folded tote bags beside them

    Staffed welcome counters

    A branded desk where a member of the team greets guests and hands over their pack.

  • A smiling team member with a tote bag hands a folded T-shirt to a laughing attendee in a sunny conference foyer

    Roaming swag teams

    A branded team moves through your event and hands swag straight to attendees.

  • An open welcome box on a hotel bed holding a notebook, a bottle, a pen and a welcome card, with a key card beside it

    Hotel room welcome packs

    Guests open their room door to find a branded pack and a welcome message waiting.

  • A woman at home opens a box on her coffee table holding a tote, a cap and a lanyard, with a mug of coffee beside it

    Delivered home after the event

    Guests enjoy the event. Afterwards, we send their swag or gift straight to their home.

    Also works at home.

In the office

Swag on hand where your people work, for staff, guests and the teams who order it.

4 channels

  • Meta-branded merchandise vending machine with touchscreen, marked 'Powered by go swag', beside a colourful mural

    Swag vending machines

    A machine in your brand holds your core range. Employees or guests browse it on a large touchscreen, choose an item and collect it from the machine. It connects to our warehouse software for stock management and replenishment, without a staffed distribution counter.

    A branded machine holding your range. People choose on a touchscreen and collect on the spot.

    Also works at events.

  • A woman holds her phone to an open locker in an office corridor, where a hoodie and a box are waiting for her

    Swag collection lockers

    Each person gets a code that opens the locker holding the gift reserved for them.

    Also works at events.

  • A woman at her office desk rests a hand on a neat stack of sealed, printed delivery boxes

    Bulk delivery to offices and events

    Swag sent in quantity to an office or venue, ready for your team to hand out.

    Also works at events.

  • A man works at his laptop beside office shelves stocked with branded hoodies, caps, bottles and boxes

    Go Swag Plus

    Your dedicated client portal, where your teams see your stock and order what they need.

Wherever they are

Remote teams, customers and new starters: they choose online, or it arrives at their door.

5 channels

  • A woman at an office desk browses an online merch store on her laptop, with a matching branded hoodie, cap, mug and bottle beside her keyboard

    Online swag stores

    Employees, customers, fans or community members buy your swag from a branded ecommerce site. We design and build the store, design and source the products, hold the stock in our warehouse network and ship orders internationally. You can also send gift cards so people choose their own gift.

    A branded online store where your people buy your swag. We run the whole operation.

  • A woman holds her phone showing a gift claim page with a hoodie and size options, next to an open box with the same hoodie folded in tissue

    Gift claim pages

    Send someone a link and a unique code. They open the branded page, enter the code, pick a clothing size with a detailed size guide where relevant, and add their delivery address. We ship the gift once the claim is complete.

    You choose the gift. Recipients enter a code, pick a size if needed and add their address.

  • Hands at a keyboard on a tidy desk, with a branded mug of coffee, a folded hoodie, a cap and a navy bottle beside them

    Credit‑based swag stores

    Give each person an allowance and a code. They choose what they want within it.

  • Hands hold a printed gift box at a front door, with the doormat and step behind

    Direct‑to‑recipient gifting

    We pack and ship individual gifts straight to each person on your list.

  • A woman at her desk opens a gift box holding a folded sweatshirt, a mug and a card, with a matching notebook beside it

    Automated milestone gifting

    A new starter, an anniversary or a birthday sets off a gift, without manual ordering.

Example programmes

One programme, several channels.

Channels can work together. Here are two ways they might combine.

In use

At your eventFor ElevenLabs, Studio designed and ran a pop-up shop where their voice agents sold the swag. Six pop-ups across September and October 2026 were all delivered on time.

Read the ElevenLabs story

In the officeWe built Meta’s swag vending machines and internal store for three London campuses, and run both: more than 2,200 orders so far.

Read the Meta story

Wherever they areNew starters pick their sizes and where the pack should go on a Knight Frank themed page. Authorisation codes control who can claim.

Read the Knight Frank story

Behind every channel

We’re behind every channel.

The full service

  • Designed for you. Free designs within 24 hours, on swag decorated with embroidery, screen printing, pad printing and more.

  • Stock kept ready. Held in the UK, the Netherlands and the US. Wherever an order starts, from a store, a claim page or Plus, it lands in our warehouse software.

  • Delivered to 180+ countries. To homes, offices and venues, with customs and duties handled.

Not sure where to start?

Tell us who you want to reach and where they’ll be. We’ll suggest the channels that fit, and how they work together.

ManagedStart your projectStudioBring us your briefShop onlineShop Select (opens Go Swag Select, a separate site)

Or call 0800 118 4047 or email hello@goswag.com.