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Case study / Carlsberg Britvic

A welcome box covered in drinks brands.

A welcome box for new starters at Carlsberg Britvic: a kraft mailer covered in the drinks brands people know, holding a notebook, a bottle and a pen in the company’s colours.

Client
Carlsberg Britvic · Multi-beverage drinks company
Made for
New starters
What we made
Kraft mailer box, stickers, notebook, bottle, pen, card, keyring
Services
The full service, Welcome packs
Flat lay of a green Carlsberg Britvic card, a white bottle, a black notebook with a white pen and a sheet of drinks-brand stickers on white

The client

One company, a lot of brands.

Carlsberg Britvic is one drinks company with a long list of brands, from beers to soft drinks.

The welcome box we made for its new starters carries both sides of that: the Carlsberg Britvic mark on every piece, and the drinks brands on stickers. A printed welcome card sits in the kit.

A black Carlsberg Britvic notebook on a white desk beside a stickered kraft box, a keyboard and a hand holding a pen

The idea

Let the drinks brands do the talking.

Each piece carries the Carlsberg Britvic mark in its own colour: white on the black notebook, green on the white bottle, white on the dark green card and teal on the pen clip.

Die-cut stickers for Pepsi, 1664, Poretti, J2O and Jimmy’s go on the box, the notebook and the bottle, and the same five come on a sheet in the kit, with a bottle-opener keyring.

Flat lay of a Carlsberg Britvic notebook, white bottle, bottle-opener keyring, pen and welcome card, with drinks-brand stickers on the notebook and bottle

What we made

What we made for Carlsberg Britvic.

The box and the pieces inside, each with the Carlsberg Britvic logo or its drinks brands.

  1. A closed kraft mailer box printed with the Carlsberg Britvic logo and covered in drinks-brand stickers

    Kraft mailer box

    Printed with the logo and covered in drinks-brand stickers.

  2. Close crop of a black notebook cover with a white Carlsberg Britvic logo

    Notebook

    A black hardback with the logo printed in white.

  3. A white Carlsberg Britvic bottle standing on a white surface

    Bottle

    White, with a steel cap and base and the logo printed in green.

  4. White pens in diagonal rows, each frosted clip printed with the teal Carlsberg Britvic logo

    Pen

    White, with the logo printed in teal on a frosted clip.

  5. Three dark green Carlsberg Britvic cards fanned on a pale grey surface

    Card

    Dark green, with the logo printed in white.

  6. A hand places die-cut J2O, Jimmy’s, 1664, Poretti and Pepsi stickers on a white surface

    Stickers

    Die-cut Pepsi, 1664, Poretti, J2O and Jimmy’s stickers, loose and on a sheet.

  • A white Carlsberg Britvic bottle on a desk beside a stickered kraft box and a black Carlsberg Britvic notebook
  • A sticker sheet with J2O, Jimmy’s, Pepsi, 1664 and Poretti stickers
  • An open kraft box holding a Carlsberg Britvic notebook, a white bottle, a green card and a pen

More client stories.

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