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Case study / Lovable

Small embroidery on black and white.

Lovable’s AI builds apps from a chat. Its clothing keeps the logo small: the heart and wordmark embroidered on a black hoodie and a white T-shirt, with black caps to match.

Client
Lovable · AI app builder, Stockholm
What we made
Hoodies, T-shirts, caps
Services
The full service, Branded swag
A black hoodie and a white T-shirt on hangers, each with small Lovable embroidery on the chest

The client

AI that builds apps from a chat.

Lovable is the Stockholm company whose AI builds apps and websites from a conversation. Its logo is a small heart beside the wordmark, and on this work it stays small: one neat line of embroidery at the centre of the chest.

The hoodie carries a second small mark, with the heart, on the sleeve.

A smiling woman with long auburn hair in a black Lovable hoodie

The idea

White on black, black on white.

The hoodie is stitched in white thread on black, and the T-shirt in black on white, so the two pieces read as a pair.

Up close, the embroidery stays crisp at a small size: the heart and every letter of the wordmark picked out in thread.

Hands guide a black garment under an embroidery machine as it stitches the Lovable logo in white
  • A man frames his face with his hands while a laughing woman stands beside him, both in Lovable clothing
  • A man holds up a white Lovable T-shirt beside a black Lovable hoodie
  • A bearded man with dark hair in a black Lovable hoodie looks off to the side

More client stories.

Want your logo stitched small?

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