Case study / Cleo

Brown on brown, and brown on cream.

Cleo’s AI financial assistant talks to people about their money. Its clothing keeps to brown and cream: a sweatshirt with a tonal silicone patch, and a cream T-shirt printed in brown.

Client: Cleo · AI financial assistant app
What we made: Sweatshirts, T-shirts
Services: The full service, Branded swag

The client

An AI assistant for money.

Cleo makes an AI financial assistant: an app people chat with to budget, save and understand their money.

The two pieces we made for Cleo share one rounded wordmark and the same two colours, brown and cream. What changes from one to the other is how the logo meets the fabric.

A woman writes on sticky notes at a desk beside a cream garment with a brown Cleo patch

The idea

Tone on tone, then a print.

On the sweatshirt, the Cleo wordmark sits in a rounded silicone patch the same brown as the fabric, so it reads by texture and light rather than colour.

The cream T-shirt turns the contrast round. A small brown Cleo badge is printed on the chest, and the back carries a brown illustration: an angry, dripping pizza slice under the words “RIP ’25”.

What we made

What we made for Cleo.

Crewneck sweatshirt
Brown, with the Cleo wordmark in a tonal silicone patch on the chest.
Cream T-shirt
A small brown Cleo badge printed on the left chest.
Back print
A brown pizza-slice illustration and “RIP ’25”, printed across the back of the cream T-shirt.