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Case study / FitXR

Black hoodies, tees and a sleeve print.

FitXR makes a virtual reality fitness app. Its clothing is all black: hoodies and a T-shirt with the FIT XR logo on the chest, and a sweatshirt with the name down the sleeve.

Client
FitXR · VR fitness app
What we made
Hoodies, T-shirt, sweatshirt
Services
Branded swag
A bearded man and a woman with auburn hair, both in black FitXR hoodies with the logo on the chest, look down and smile

The client

A fitness app you use in a headset.

FitXR makes a virtual reality fitness app, with workouts people do in a headset.

Every piece we made for it is black, so the branding does the work. The logo, set as FIT XR, sits on the chest of the hoodies and the T-shirt, printed in white on the tee.

The idea

Put the name where it shows.

On the hoodies and the T-shirt, the logo sits on the chest, where it reads straight on.

On the sweatshirt, the words change to WE ARE FIT XR and move to the sleeve, running its length, so they show whenever an arm is out.

A laughing woman and a smiling bearded man, both in black FitXR hoodies

What we made

What we made for FitXR.

  1. A laughing woman in a black FitXR hoodie gives a piggyback to a dark-haired man

    Hoodie

    Black, with the FIT XR logo printed on the chest.

  2. A man looks down at a black FitXR T-shirt, tugging at the hem

    T-shirt

    Black, with the FIT XR logo printed in white on the chest.

  3. A woman holds a black tote at arm’s length, showing WE ARE FIT XR printed down her sleeve

    Sleeve-print sweatshirt

    Black, with WE ARE FIT XR printed down the sleeve.

More client stories.

Want your name on something worn?

Tell us what you’d like to make and who it’s for. We’ll help choose the pieces and where the branding goes.

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